Centraal Museum gets new face
Today we also launch our new house style. A dot features as the core of the design, symbolizing the geographical location of the museum - Utrecht lies right in the middle of the Netherlands – and referring to the museum as the cultural centre of the city. Director Edwin Jacobs explains: “The Centraal Museum is located in the city of Utrecht, and this is something we are keen to emphasize”. The location is not the only important point of inspiration. Jacobs says: “Our museum is a dynamic place. We attract visitors and artists, but we also want to give them something to take away. This interplay between attracting and sending from this central hub is also visualized by the dot.” The new logo of this new visual identity is not a static element, but an integral part of the design. The dot is always connected by a continuous line to the Centraal Museum name, and the dotted lines provide context depending on the subject matter. So the view constantly changes, pointing toward the diversity of the collection, but the Centraal Museum still clearly being the sender.
The visual identity was designed by Lesley Moore, and the project was managed by Roel Stavorinus.
The website was not only designed according to the new visual identity, but new features have also been added. For more information, read here.