The early years of Droog Design

Droog Design was established in 1993 by Renny Ramakers and Gijs Bakker. Their designs from the early nineties are innovative and accessible, with elements of surprise and humour. This was the mentality that the collective sought in their selection of objects. Droog Design was quickly associated with the term Dutch Design, which was not entirely justified since they also worked with non-Dutch designers. Nevertheless, the collective contributed significantly to the spread of the notion of Dutch Design, which has now become something of a quality mark. If it’s Dutch Design then it’s good. No wonder it’s a term many people are happy to adopt.

Centraal Museum bought its first Droog Design items exactly twenty years ago. Today Central Museum owns the world’s largest museum collection of Droog Design. At the same time, the year 2017 marks 100 years of De Stijl, celebrated across the country with the theme From Mondriaan to Dutch Design. So those are two good reasons for the exhibition Vroeg Droog: the early years of Droog Design.

This autumn, Centraal Museum presents fifty top pieces from its own collection. Swing away at the exhibition on Marcel Wanders’ Swing with the plants . Slide across Nina Farkache’s Come a litte bit closer marbles bench. Admire the collective’s early designs by Tejo Remy, Hella Jongerius, Richard Hutten and others. Or visit  Droge Donderdag (Droog Thursday)  on 5 October and 2 November: two evenings offering a special introduction to Droog Design.

Vroeg Droog: the early years of Droog Design is on display in Expo 7 from 22 September to 3 December 2017.

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